EchoPark sponsors historic NASCAR race

An unmatched guest experience takes the checkered flag for car buying at EchoPark Automotive stores.

Now, the fast-growing used-car retailer hopes to impress a whole legion of fans as the entitlement sponsor for the first-ever NASCAR race on a Formula One track at Circuit of the Americas (COTA) in Austin, Texas.

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The EchoPark Automotive Texas Grand Prix, the first NASCAR Cup Series (NCS) race held on the world-renowned road course, will be the grand finale on May 23 for a weekend of white-knuckled, edge-of-your-seat racing. The event is sure to bring thrills for fans as well as the drivers, who are accustomed to left turns on oval tracks, not the twists and turns at COTA.

EchoPark Automotive is excited to provide race crowds at their fan engagement zone with vehicle displays and fun giveaways planned. Race fans will have the chance to take a spin for upgraded tickets and other prizes.

“Bringing NASCAR to Circuit of The Americas is a ground-breaking move by Speedway Motorsports,” said Sonic Automotive and EchoPark Automotive President Jeff Dyke. “Like our high-speed growth and revolutionary approach to pre-owned vehicle sales through EchoPark, this race will be history-in-the-making and we are proud to put our name on it.”

The weekend kicks off with FEVO Friday on May 21. Fans will be treated to a full day of on-track action as drivers in the NASCAR Camping World Truck Series (NCWTS) and NASCAR Xfinity Series turn their first-ever laps on the winding COTA course. FEVO Friday will also feature two practice sessions for the IMSA-sanctioned Lamborghini Super Trofeo North America Series.

Pit Boss® Grills is sponsoring the Pit Boss 250 scheduled on Saturday, May 22. The NASCAR Xfinity Series (NXS) showdown will feature NASCAR’s rising stars battling for the first time on the grueling 3.41-mile long, 20-turn circuit.

“The first-ever NASCAR at COTA race week is one of the most anticipated events on a revolutionary 2021 NASCAR schedule,” Speedway Motorsports President and CEO Marcus Smith announced in February. “We are proud to announce new partnerships with EchoPark Automotive, Pit Boss® Grills and FEVO. These innovative, dynamic companies join us as entitlement partners to introduce NASCAR fans around the world to Circuit of The Americas.”

Fans can purchase tickets online at or by calling the ticket office at (833) 450-2864.

About EchoPark Automotive:

EchoPark Automotive, a growing operating segment within Sonic Automotive, specializes in pre-owned car sales providing below-market pricing, high quality vehicles and a hassle-free car buying experience. EchoPark now operates 24 locations coast to coast, including six retail centers in Texas. Follow us on Facebook and Instagram.

About Sonic Automotive:

Sonic Automotive, Inc., a Fortune 500 company based in Charlotte, NC, is one of the nation’s largest automotive retailers with more than 100 dealerships. Sonic can be reached on the web at


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